NFL to Launch Tri-Cast distribution model with Twitter

Twitter is exclusive NFL partner delivering live OTT digital streams of Thursday Night Football

SAN FRANCISCO [CNBC] — Last March, Twitter and Facebook, along with other tech companies, faced off over which of them would get the rights to live-stream National Football League (NFL) games on Thursday nights. Twitter, in a rare win against larger rivals, emerged victorious with the deal.

The NFL announced it has selected Twitter as its exclusive partner to deliver a live OTT digital stream of Thursday Night Football to a global audience across devices and for free during the course of the 2016 NFL Regular Season. Twitter will stream the 10 Thursday Night Football games broadcast by NBC and CBS, which will also be simulcast on NFL Network, securing the league’s “Tri-Cast” distribution model of broadcast (NBC/CBS), cable (NFL Network), and digital (Twitter).

This week, CNBC reports this deal may bode very well for Twitter. Partners since 2013 through the Twitter Amplify program, the NFL and Twitter will provide free, live streaming video of Thursday Night Football without authentication to the over 800 Million registered and non-registered users worldwide on the Twitter platform on mobile phones, tablets, PCs and connected TVs.  Read more  …

—Photo and sources: NFL Communications
CNBC.com